Breaking Rules in Network economy

I.) 跳躍式的技術進步/組織建構(non-path dependent)

Ø Mobile phone

1. WHY Nokia?

2. WHY China excel ?

Ø Network formation / deformation

1. HOW WWW formed? /WHY Benq separate ?

2. Self-organized / Chaos

II.) 似自毀式的行銷策略Self-destructive strategy

Ø Product life cycle /

1. WHY G3 > G2?

2. WHY so many versions on Fantasy / Sango?

3. Win Vista > Win Xp > Win2000?

Ø Opposite: Long-tail / Blue Sea strategy

1. WHY Time Magazine / TV Soup operas not change?

2. WHY AOL switch?

III.) 為誰生產? 誰決定生產? 誰決定誰當中介?

Ø Peer Production

1. For Whom the bell rings ?

2. Standardize or Customize?

Ø Self Promotion

1. Where the markets come from?

2. HOW to attract attention?

Ø Role of New mediation

1. Better platform than Skype?

2. Better platform than Google ?