2007年5月11日 星期五

5 Forces in Network Economy ?


  • Does Porter's Model fit network economy? (期末考模擬題)
  • Consider a 2-sided market, more forces needed to describe the network effects from either side and the interactions from own side and other side. Especially for those products came from new technology, new design and new reconceptualization.
  • Take Google Adsense as an example, the niche is in the "mass collaboration"! There is more room for 5 Forces model in Network Economy. Let's modify it through Blue Ocean Strategy.
  • 四策略原則: 1. 重建市場frontier, 2.聚焦願景 3. 超越既有需求 4.訂定策略次序
  • 執行要領: 克服組織障礙, 將執行納入策略

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